Personal Branding

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Personal Branding

Whether you know it or not you have your own personal brand: a set of characteristics, style choices, etc. that represent you. It’s in the way you talk, the way you look, your profiles, your business cards…basically everything! Below is a selection of some of my favorite branding resources:

It Doesn’t Matter Who You Are: 5 Words or Phrases Self-Assessment Exercise – This article and accompanying downloadable worksheets are a great way to figure out what your brand is, what others think your brand is, and how to make sure the two match.

Personal Branding In The Age Of Google [PDF]Seth Godin reminds us in this blog post that “The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.”

Personal Branding Checklist [PDF] – Ready to pull together the pieces you need to help improve your brand and make networking and job searching easier? Check out this downloadable PDF that goes over many of the items you should consider having as part of your branding efforts and provides you with a handy checklist to make sure you’re on track.

3G Review Process – Learn about the 3Gs and how they can help you improve your personal branding, networking, and job searching efforts by making sure your “customers” can Get In, Get What They Want, and Get Out – and easily!
 
Your Job Is An RPG [PDF] – This is a pdf of an article I was commissioned to write for GameCareerGuide that covers all the major parts of getting a job, keeping your job, and advancing in your career. Although tailored for video game developers most of the core concepts and advice are suitable for folks in any industry.
 
LibbyGill.Com – Author, speaker, and executive coach Libby Gill is a branding expert that helps companies and individuals and often provides free resources, tools, and blog posts regarding branding – highly recommend a look!

Don’t Forget! Through job searching, networking, mentoring, volunteering, and continued professional development you’ll be able to continue to create, build, and maintain your brand so please check out the other areas of the career resources section on this site for more tools, tips, and tricks!